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Write about your impact

Communicating your research impact is crucial regardless of your audience or career stage

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No matter what type of research you do, communicating its impact is a vital skill – whether you’re applying for a promotion or a grant, or talking to journalists or the public.

Read time: 5 min

Key takeaways

  • When writing about your research impact, describe the key benefit(s) as well as the significance and reach of these benefits.
  • Outline the causal relationship between your research and the impact you are describing. 
  • Use clear evidence to demonstrate your research impact and add credibility to your research impact narrative.
  • Your impact narrative should be understood by non-expert audiences so write clearly and concisely. 
  • Be specific and avoid vague statements  

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You’ll need to write about your track record of research impact in funding applications, promotion applications, prize nominations, and more. Common examples include the ARC ‘ROPE’ and NHMRC ‘Research Impact’ grant and fellowship track record sections.

You might need to write about your work’s impact within academia (e.g. benefits for the field), beyond academia (real-world benefits), or both.

Depending on the context, you might have as little as a paragraph or more than a page. There is no one way to write about impact, and you’ll need to adapt to the context and the audience.

Key elements when writing about impact

Well-written impact statements contain three key elements. These elements apply regardless of the format in which you’re writing, and whether you’re writing about impact beyond or within academia.

(1) Description of the impact, including significance and reach

Impact is the demonstrable benefit of your research and its activities. When writing about the impact of your research, you need to specifically describe how it has been taken up and any benefit(s) that have followed. In particular, you should clearly explain the significance and reach of these benefits. Try to quantify these where possible.

Remember to consider and communicate: 

  • Why do these changes matter
  • Who benefited, how many benefited, or have you reached diverse or new beneficiaries? 
  • To what degree have things changed (if relevant)?

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(2) Causality between your research and the impact

Powerful impact narratives demonstrate a causal link between your research and the impact. This is sometimes called ‘attribution’. You can show that your work was responsible for the impact by highlighting the causal links along the impact pathway. For example, a new technology resulted in a partnership with a company, which resulted in the real-world rollout of the technology, which resulted in downstream real-world benefits.

It’s common that your work won’t be wholly responsible for the impact. In this case, try to define the specific contribution your work made and ideally show that it was pivotal to the impact.

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(3) Evidence to support claims

Other types of academic writing use evidence to support arguments, and writing about impact is no different.

Draw on corroborating evidence to give your story credibility and rigour. Provide evidence for the significance and reach of the impact and the causality between your research and the impact. How can you prove your claims?

Select the most reputable and verifiable evidence you can. Can you point to publicly-available information, documents, policy reports, white papers, statistics, or perhaps survey results or a reputable testimonial?

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Common impact writing errors to avoid

If you’re specifically required to write about real-world impact beyond academia, don’t make the mistake of writing about your impact within academia (i.e. on the field). And when you’re asked to write about your track record of achievement in research impact, be sure not to focus on hypothetical impact that might occur in the future. Track record deals with retrospective impact, not prospective impact.

Making claims or emphatic statements without objective evidence reduces believability. For example, “this work has had clear benefits for the Australian economy” sounds dubious without explaining what those benefits are and citing an economic analysis or other evidence.

Vague statements like “this work has changed practice in hospitals”, aren’t specific enough about the reach or significance. It would be more powerful to quantify, and say the findings have “changed practice in four hospitals across the Sydney Local Health District, as evidenced by…”. Or, instead of “this work received media coverage”, you could say “this work was featured in international news outlets, including ABC, BBC, and Sky News”.

Vague language like “my research contributed to/helped/was part of…[some kind of impact]” can sound unconvincing. We can’t know if your work made a major or a negligible contribution to the impact and so we can’t be confident of causality. Instead, use direct language like “the research I led resulted in/was responsible for/was cited as key evidence in…”.

Don’t waste precious space with lengthy descriptions of extraneous information such as methodological details or extensive background. Be concise where you can, and impact should be the focus – not an afterthought.

Assessors of impact won't usually be experts in your particular niche research area. Make your writing easy to read by: (1) Using subheadings to provide structure and signposting, (2) Avoiding unnecessary jargon and too many acronyms, (3) Considering that experts in other fields may be using the same phrases or words, but in different ways to your field. 

Analyse mock impact statements

Example 1: Real-world impact

Considering the three key elements of an impact statement, how might this poor example be improved?

Primary school bullying is a key risk factor in childhood anxiety and disengagement from education. My team developed a novel anti-bullying intervention that is based on Mindfulness Based Stress Reduction techniques. It was tested in a randomised controlled trial of 300 Year 1-5 primary school teachers. This research helped contribute to a 50% reduction in the number of bullying incidents in schools relative to 2015, which is the single biggest reduction in bullying since records began.

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This example does successfully states the significance of the impact: a 50% reduction in bullying. However, it could be improved in a few ways:

  1. Adding more about reach: If the intervention has been rolled out to schools after the trial, that should be included. Don’t be misled by “a trial of 300 Year 1-5 primary school teachers” – that’s about the methods of the original work, not the reach of any downstream impact! It is unclear how many schools it has been rolled out to, or in what jurisdiction(s). 
  2. Explaining causality: The statement doesn’t demonstrate the causality between the research and the impact, so we can’t know if the reduction in bullying was actually caused by his research. “Helped contribute to” is very vague and unconvincing.
  3. Using evidence: There is also no evidence to back up the claims, such as a paper describing the outcomes.

Here is one way the author could have rewritten the paragraph to improve the communication of impact:

“Primary school bullying is a key risk factor in childhood anxiety and disengagement from education. My team developed a novel anti-bullying intervention that is based on Mindfulness Based Stress Reduction techniques. More than 200 teachers have been trained in the intervention through an ARC-funded partnership with the NSW Department of Education, and it is now being used in 120 schools across the state. Bullying has halved across these sites since its implementation, which is the single biggest reduction since records began (Bullying: How far have we come?, 2020, p. 25)”.

Example 2: Academic (knowledge) impact

Considering the three key elements of an impact statement, how might this poor example be improved?

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My novel imaging protocols identified brain changes associated with Alzheimer’s disease 5 years before the onset of clinical symptoms. It was published in Nature Neuroscience, which has an Impact Factor of 20. The article has received 276 citations (Scopus), lying in the 70th percentile for citations and giving a FWCI of 5.0. It has been cited by groups from 10 countries (SciVal). It was the most-viewed article in December 2017, and it has received 130 Twitter mentions and has Altmetric score of 21, putting it in the 85th percentile. This work was awarded an Australian Museum Eureka Prize (2019).

There are many things wrong with this paragraph as an explanation of impact! To improve it the author should:

  1. Explain the impact on the field: Although this example states the research findings, it doesn’t actually explain the impact of these such as why they were significant for the field or how the results have been taken up by others (and the benefits arising from that uptake). 
  2. Avoid a "metrics dump': This paragraph epitomises the dreaded ‘metrics dump’, overwhelming the reader with numbers and failing to describe the story of impact behind the metrics, or to explain and contextualise them. Citation metrics are evidence of impact, as they demonstrate that others have used the work. Metrics should just be used judiciously to support the narrative – not overwhelm it.

 

Example 3: Real-world impact

Considering the common errors when writing about impact, how might this example be improved?

In partnership with the Chau Chak Wing Museum, I created a database of Indigenous Australian art works from 1935-1975 which has been made available on the Museum website. The accessible, digital repository of Indigenous art works had helped contribute to academic, public and international understanding of Indigenous Australian art practice over this period. This database has been accessed by researchers in art history and museum studies, teachers and school students, commercial and public galleries, and scholars of indigenous culture.

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This example displays a couple of the common writing errors:

  1. It is not specific with significance and reach: To improve this example, the author could have quantified how many times the database has been accessed or stated how many countries or which continents have used the work. The summary could also be improved by going into to more detail about how this database changed understanding of indigenous art.
  2. It uses vague language when describing causality: Helped contribute to’ doesn't explain the link between the research and the impact.